From big-picture to deeply analytical and commercial projects
Our portfolio represents real problems companies face today, not theoretical consulting exercises. The projects sit at the intersection of strategy, insight, analytics and execution. Some are big-picture and structural, some are deeply analytical and commercial. Together, they show how you help organisations move from “we have data and ambition” to “we make better decisions and grow”.
Featured Projects
Capability project: Strategy, Insights, Analytics and Transformation in the AI era
This project helps leadership teams understand how core business functions must evolve in an AI-driven environment. It is not about tools first, but about roles, decision rights, ways of working and value creation.
You assess the current state of strategy, insights, analytics and transformation functions. Then you define how these functions should work together in the AI era: what decisions they own, how they use data and AI, what skills are required, and where human judgement remains critical.
The output is a clear capability blueprint. It includes target operating model, priority use cases, governance principles and a realistic roadmap. Clients use this project to stop fragmented AI initiatives and instead build a joined-up, future-ready organisation.
Typical value: clarity, alignment, and faster impact from AI investments.
Fundamental market research project: NPS across 12 European markets
This project focuses on building a strong, comparable consumer voice across multiple markets. It goes beyond a simple NPS score and turns it into a strategic management tool.
You design and run a consistent NPS programme across 12 European countries, ensuring methodological rigour while respecting local market differences. You analyse drivers of advocacy and dissatisfaction, segment consumers, and identify moments that truly matter in the customer journey.
The outcome is not just a dashboard, but clear priorities by market, by segment and by touchpoint. Leadership teams can see where to standardise, where to localise, and where investment will move the needle.
Typical value: a shared, evidence-based view of consumers across Europe, enabling better commercial and brand decisions.
Featured Projects
Innovation and growth strategy workshops
These are highly practical, structured workshops designed to unlock growth, not brainstorming sessions with post-it notes for the sake of it.
You work with senior and cross-functional teams to identify growth opportunities, test assumptions, and shape innovation pipelines. The workshops combine market insight, consumer understanding, competitive context and commercial logic.
Depending on the client, the focus can be new propositions, portfolio optimisation, route-to-market, or unlocking growth in mature categories. The sessions are designed to end with clear choices, not long wish lists.
Typical value: sharper strategic focus, aligned leadership teams, and actionable growth plans.
Advanced analytical projects for retailers and CPG
These projects start with very specific business questions, often where teams feel stuck despite having “lots of data”.
You work on complex analytical questions such as pricing, promotions, range optimisation, shopper behaviour, loyalty, or channel performance. You connect multiple data sources, clean the logic, and translate analysis into commercial implications.
What clients value most is that you don’t stop at models or charts. You help them understand what the numbers really mean, what decision should change, and what action to take next.
Typical value: confidence in decisions, better commercial outcomes, and analytics that actually get used.