About me

I’m a UK-based business strategist with 20+ years of experience leading regional and global strategy from the UK for some of the world’s most recognisable organisations.

I’ve held senior roles across insights, commercial strategy, transformation, and AI-enabled decision-making — working with leadership teams at PepsiCo, Unilever, P&G, GSK, and major retailers. Everything I do is grounded in real business pressure, not theory.

My edge is simple: I turn complexity into clarity. I help leaders make better decisions by connecting consumer insight, data, and strategy in a way people can actually act on.

If your business feels noisy, over-analysed, or stuck — I help you cut through it and move forward with confidence.